
Durex Integrated Campaign Strategy
CDC200A Message Meaning Media Assessment 2 (Interim Submission) Oliver Lavender Brand History Reckitt Benckiser, a well-known British multinational consumer goods corporation, sells a variety of condom brands in its nutritional, hygiene, and health products division. Purchased in 2010, Durex is one of the company's leading brands and is a global pioneer accounting for 30 percent of the global market share. It has manufacturing facilities in India, Thailand, the United States,