Integrated Campaign Execution (Final Submission) CDC200 Assessment 3 Oliver Lavender Our aim is to persuade youth around the world who are sitting on the fence over the Ukrainian crisis to oppose war by appealing to their emotions. It is important for the company to position itself as a socially conscious brand that upholds modern progressive ethics and condemns violent and abusive behaviour. In terms of ROI, this campaign is all about top of mind for Durex. The next time cu

CDC200A Message Meaning Media Assessment 2 (Interim Submission) Oliver Lavender Brand History Reckitt Benckiser, a well-known British multinational consumer goods corporation, sells a variety of condom brands in its nutritional, hygiene, and health products division. Purchased in 2010, Durex is one of the company's leading brands and is a global pioneer accounting for 30 percent of the global market share. It has manufacturing facilities in India, Thailand, the United States,